Every Martin County property seller wants to gain as much money as possible when selling their home. The natural inclination is to price the home high, thinking you can always come down in the future.

Unfortunately, listing price that is too high frequently nets the seller LESS money than an original price at market value. Educated buyers looking for homes in your price range will reject your home in favor of other homes in a reasonable price range.

In addition, here’s the real clincher: Agents who would readily bring buyers through your home will automatically cross it off their showing schedule because it’s priced too high. They’re only motivated to show homes with the highest probability of selling. Agents simply will not show overpriced homes because they work by commission. They know market values because it’s their job to know. They don’t want to waste their time.

So when you price your home high, thinking you can come down the agent and buyer just see it as an overpriced home. After a few months go by, eight or 10 open houses, signs, agent tours…and not a nibble. So you decide to lower your price again. But it’s too late…your home has already been “branded” by the agent community. So you reduce your home a little more. And little happens.

Finally, in order to attract attention back to your home, you’ve reduced your home price more than you ever thought you would, and you’re now netting much less than if you had priced it correctly in the beginning. Think about this: The money you lost is not just the lower sales price, but all the extra interest you paid on your mortgage…all the extra property taxes and other carrying costs that accrue while your home is waiting to sell. I’ve seen it happen time and again!

Real Estate Fact: The Seller Is Solely Responsible For

How Much, And How Quickly Their Home Sells!

Overpricing almost always increases time to sell, and adds to your carrying costs. That’s why I provide a complete, no obligation evaluation of your home. I call it my Maximum Home Value Audit.

Unlike many agents who will give you an inflated value just to seduce you to give them your listing, I’ll give you a real world home value analysis. Based on verifiable facts and figures. I’ll also physically inspect your home to identify those areas where spending small amounts of money may yield many times return in sales price.

I’ll be straight with you, and tell you precisely why it’s worth what it’s worth. I’ll also show you how to net more money in your home sale. Here are a few areas of my Marketing Plan

  • How to set the asking price to maximize exposure and a profitable sale.
  • How do you really define and compare market value between homes?
  • How the total market performance may affect your home sale – positive or negative.
  • How to protect yourself from crime when selling your home.
  • How to handle buyers during a showing to help yield the highest price.

Once you understand these important issues, you’ll know how to price and sell your home for the fastest, most profitable sale. Also, with this information, you’ll never pay too much for any home you buy for the rest of your life.

If you are interested in selling your Martin County home, contact me for your exclusive detailed home valuation.

Florida Real estate law and regulations can be very complex. When you sign a contract for the sale of your property, it’s a legally binding document. An improperly written contract can create many problems for you: a sale could fall through, cost you thousands in forced repairs, inspections, and remedies for items included or excluded in the purchase offer.

You must understand what repairs and closing costs you are responsible for in a contract. It is also important to know whether the Martin County property can legally be sold “as is,” or how deed restrictions or local zoning will affect your transaction.

You also need competent review of your title, and whether or not your property is in conflict with Martin County restrictions or laws. If you have to remedy these items yourself, you can spend thousands on legal bills, fines, contractors, and other costs. Using a competent Realtor up front can help identify and avoid these issues before they become “problems.”

I have a “Preferred Vendor List” with references for reliable title companies, escrow companies, insurance companies, inspectors, attorneys, and others directly relating to your transaction. If you choose to use any of them, you won’t be dealing with arbitrary people. These are professionals we have used personally in other transactions.

Contact me for a copy of the Preferred Vendor List.